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In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB) Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Not too big, not too small, not too fancy, not too simple, Topo Design’s Rover Pack is the Goldilocks of rucksacks. Let’s take a closer look at the bag.

Two political parties, the Democratic Party and the Republican Party, have dominated American politics since the American Civil War, although there are also smaller parties like the Libertarian Party and the Green Party.

The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to change in taste.

Airbnb is a peer-to-peer accommodation market place that connects hosts and travelers via its website. Airbnb enables transactions between these two entities by charging a service fee.

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